A committed professional with well-rounded background in Corporate/ Crisis Communications and Marketing Communications at both agencies and corporate houses. Have successful track record of developing long-term strategy as well as tactical approaches and execution of campaigns in multi-cultural environments across India. In a career spanning over 18+ years, developed exceptional organizing skills with a nationwide network of resources through self-driven initiatives. Strengths include demonstrated innovativeness, deal making and negotiating capabilities and proactive approach. Being mission critical with proven directional capabilities in varied industry segments like FMCG, Consumer durables, Retail, Healthcare, Professional Services Firms, Lifestyle brands and Sports has made her adept to develop concepts with understanding of news cycle backed by research. She has a proven track record of setting up offices or departments, working with start-ups and managing and grooming teams.